PrimeHouse Chicago
Brand Strategy
For my brand strategy project, I decided to brand my own steakhouse restaurant. The restaurant includes deliverables such as a logo, stationery set (envelope, letterhead, business cards), a menu, merchandise, and two billboards.
Scenario
The Prime House Chicago is a place where many residents of Chicago, tourists, and visitors go for the best steak in the city. The Prime House environment is unique, sophisticated and upscale. We offer elegant full course meals, classic music, and a timeless feel.
Name Development
Making sure Prime House Chicago an upscale, timeless restaurant serving delicious high quality steak dishes was the ultimate goal. We want to emphasize how amazing our steak dishes are to the city of Chicago which is where the name Prime House originated. Prime is the perfect word to describe a delicious steak and adding “House” after that represents the timeless feel of the entire restaurant .
Logo Variations
Below you see the different logo variations for the brand. On the left, the logo is designed in black and white. On the top right is the full color logo, and on the bottom right the text color is changed.
Mission Statement
The Prime House Chicago wants to make sure great satisfying food is being served to our customers on a daily basis; to make customers want to come back or inform their friends and family about what a wonderful and delightful restaurant we are to the public.
